There's one HUGE drawback
with PPC (Pay-Per-Click)
You have to pay for EVERY SINGLE
Even those visitors who hit their
Back button within seconds of seeing your site
still cost you the full price of that click.
And for most PPC marketers, that
means TONS of wasted cash.
It's really not surprising that so many
new marketers "lose their shirt" on PPC campaigns and that
even PPC veterans still
waste most of their budget on worthless
But what if you didn't have to keep
wasting all that money?
What if you had your own personal expert
or "Oracle" that you could consult at any time to
discover which keywords were
What if your Oracle
could instantly remove loss-making keywords from your PPC
campaign, leaving you with a keyword list
consisting entirely of profitable
What if your Oracle could do this
virtually on autopilot - requiring less than ten minutes
of your time and nothing more than the ability to copy and paste?
I hope you're now getting excited,
because you just discovered the amazing, brand new PPC
Oracle - and it's going to change your PPC
Four Easy Steps To Eliminating PPC
Here are the 4 simple steps that
will slash all the waste out of your PPC campaign,
with less than ten minutes work...
STEP 1: When
you set up your PPC campaign, paste
your keyword list and campaign
details into PPC Oracle so it
can monitor the campaign.
(Time required about 2
2: PPC Oracle needs to
track sales resulting from clicks. If you're promoting
your own product, you just need to make a small change to your
"thank you" page (there is a simple tool supplied, which will
do this automatically).
(Time required about 1
If you're promoting affiliate
program rather than your own product, there is a
little more work involved, but it's still a simple and mostly
Return to PPC Oracle in one week and click a
button. The software will generate a new keyword list
automatically. Paste the new keyword list into your PPC
account on Google (or other PPC service).
about 30 seconds).
Repeat step 3 each week. More and more loss making keywords
will be eliminated each week, as your keyword list is
optimized more and more.
(Time required about 30 seconds
RESULT: Highly optimized keyword
list, with profits improving each week. If you
repeat the process for 12 weeks, most (if not all)
loss-making keywords should have been eliminated, leaving
only profitable keywords.
Total effort required:
just 9 minutes!
Note that this timeframe is based on using a low-cost
PPC campaign, to keep costs down while we are exploring the
profitability of the market. This is the strategy adopted by
most successful PPC marketers when targeting a competitive
But if you want fast results and are prepared to pay more
for your traffic - or if you've found a really good niche with
lots of visitors available at low cost - you
can potentially slash this whole process down to a
just few days if you want.
Reduce Losses Even More By Boosting
When advertising using Google, your "quality
score" determines how much you pay for clicks.
In simple terms, if your quality score is lower than
someone else's, you'll pay more than them for the same
There are several factors in determining quality score -
but the biggest factor is the number of times your
ads get shown without getting clicked on.
This is not surprising really, since every time this
happens, Google loses money.
PPC Oracle can help to improve your quality score
Four weeks into your campaign, PPC
Oracle automatically discards your entire original
keyword list and builds a completely new laser-targeted
keyword list, only containing exact keywords that
are attracting clicks.
This means that four weeks into your cycle, your ads
are no longer shown for search terms that never attract
Over a period of time this will improve your quality
score, automatically reducing your click
Precisely Target Click Costs For
PPC Oracle has one more amazing
trick up its sleeve, which works with Google and any other PPC
service that uses a compatible keyword list format.
Google allows you to include a separate maximum
PPC cost for each individual keyword.
You can include this information in the keyword
list that you paste into your PPC account.
This means you can bid more for keywords that are very
profitable and less for keywords that are not so
PPC Oracle will automatically calculate how
much you can afford to pay for each keyword and then include
this information in your keyword list, optimizing your profits
on a keyword by keyword basis.
Just paste the resulting keyword list into your PPC account
and watch your profits increase
See How It Works With An
Now that I've explained what PPC
Oracle has does, let's look at an example PPC campaign to
see how it all works.
The example is for a PPC campaign to promote an ebook on "aquarium
care" sold through the popular Clickbank affiliate
The minimum PPC cost (i.e. the lowest
we are allowed to bid) is 5 cents. The ebook pays
$8.72 commission on a $19.95 sale, so we're going to set
the maximum sale cost as 700 cents ($7), since we want to
make some profit.
For this example, we're going to
use an initial keyword list with just a single
keyword: aquarium care
This is a "broad match keyword" (i.e. it
is not inside brackets or quotes), so it should match any
search term that includes both the words "aquarium" and
"care". For example, it should match "aquarium care
goldfish" and "aquarium fish care".
In practice, on many PPC
services, ads do not actually get shown for all terms
that match a "broad match keyword". That's why most people use
a keyword suggestion tool (such as the one built into Adwords
accounts) to build a full list of related terms.
When setting up your own PPC campaigns,
you'll probably want to use a more comprehensive list of
keywords to start with. You can enter as many keywords as you
want into your initial keyword list on PPC Oracle.
However to keep this example simple,
we'll just use the single keyword
"aquarium care" as our initial keyword
Our video shows how to setup a campaign
and how the script generates its keyword
information. After you've watched
the video, if there's anything you're still unsure about,
please read the detailed information below, which explains in
If you've watched the video, you
can skip the information below - unless you want more detailed
information on how the script works...
Setting Up Our
Here's the initial information for the
PPC campaign, entered into the script:
Each week, we would visit the script admin page
and paste in the details of any new sales (so the script knows
what sales have been generated). This is simply a matter of
visiting our Clickbank account and viewing a report for the
past week, then using Clickbank's built-in CSV feature to
download this report as a .csv file. We would then
paste the data into a box on the script. In this case, we're
only promoting one PPC campaign, but the sales data could
include multiple campaigns promoting different Clickbank
products - as well as sales not generated through PPC. We
can still just paste the whole sales report into a box on
PPC Oracle and it will analyze all the data and
record each sale against the appropriate campaign and keyword
This example is for Clickbank, but the script can be used
with any affiliate program that offers sales tracking. There
is built-in support for affiliate programs operated by
Commission Junction, LinkShare, Shareasale, MaxBounty,
Clickbooth and CPA Empire. It's also easy to use it with
any other service or affiliate program that allows
affiliate sales tracking.
The script can also be used with product sales of your own
products. In this case, it's not necessary to paste the sales
information into the script each week. The script can get the
sales information directly in real-time. You simply need to
use the special Thank You Page Tool to update your thank you
page - and then everything is fully automated.
Once the script has the sales information, we can
click a single button on the script and PPC Oracle
will instantly create a brand new keyword list to be pasted
into our account on the PPC service. We repeat this process
each week and our results should get better and better each
Detailed Analysis Of
You can skip this bit if you want - but it will help you to
understand how PPC Oracle performs its "magic".
The script automatically generates new keyword lists for us
- without us needing to know how they were generated.
However the script does have features to show us all the
information, so we can understand what is going on.
So to see what is going on, let's look at the PPC
Oracle keyword statistics for our campaign after it has
been running for 28 days. This is a list of the actual search
terms entered by visitors who have clicked on our PPC ad.
PPC Oracle determines all this information
automatically. You can click a single button at any time to
see a report like this for any campaign:
|aquarium acrylic care
|aquarium care brown
|aquarium care fish
|aquarium care salt
|aquarium coral reef
|aquarium fish care
|aquarium pump care
|care for aquarium live
|care of aquarium
|care of fresh water aquarium
|discuss care of
|easy to take care of
|fish aquarium care
|fish care aquarium
|guppy care fresh water
|home aquarium care
|how to care for aquarium
|how to care for aquarium
|how to care for aquarium
|how to take care of an
|salt water aquarium care and
|salt water aquarium care
|saltwater aquarium care for
|sand shark care
|take care of coral
You can see that in addition to just "aquarium care", there
are lots of other terms that include the words "aquarium"
and "care". We've paid for 7062 clicks and made 128 sales -
but while some of the search terms have done really well,
others have been a complete waste of money.
Now let's view a PPC Oracle analysis of
our keywords: Again you can click a single button at any time
to see a report like this for any campaign:
These keywords are profitable based
on the maximum cost per click value shown next to each
These keywords have generated
clicks, but have not yet received 100 clicks or
generated 3 sales, so there is not yet enough data to
determine whether they are profitable.
These keywords are unprofitable,
having received at least 100 clicks, but not generated
sufficient sales to make a profit.
The script has split the search terms used by our
visitors into three groups - profitable, undecided and
All the profitable keywords have a PPC price next to them.
This is the maximum PPC price that we can pay for that keyword
without exceeding $7 per sale. For our top performing search
term "aquarium coral reef care", we can pay up to 26
cents, while for our weakest (but still profitable) terms, we
can only pay up to 6 cents.
The undecided keywords have not yet received enough clicks
for the script to determine whether they are profitable.
The unprofitable keywords are generating few if any sales
with lots of clicks - and are losing us money.
The New Keyword
Now let's see our new keyword list, generated automatically
by the script:
You can see that the script has removed our original
generic keyword aquarium care (which matched any term
containing the words "aquarium" and "care").
Instead we have a long list of exact match
keywords (inside square brackets). This means that the
PPC service will only show our ad when a
visitor types one of the exact keywords
into the search engine.
All our profitable search terms have a PPC cost next
to them in the standard format used for Adwords. The PPC
service (Google) will pick these costs up from the list
and apply the relevant cost to each keyword. For
each keyword, we may end up paying less than the maximum
(depending on what other people have bid for the same keyword)
- but we will never pay more than our maximum. This means that
for our really good terms like "aquarium coral reef care", our
ad should get a good position (so more sales), while our
weaker terms have lower bids and may appear lower down the
In addition to the profitable keywords, the list also
includes the "undecided" keywords. These appear without a
cost, so they will continue to use the default cost we set at
the start of the campaign (until the script has sufficient
data to determine the optimum cost).
All our unprofitable keywords have been removed from
our list and our ad will no longer be shown for
those keywords, saving us money.
We can just paste this new keyword list straight into our
account on the PPC service in place of the original keyword
Don't worry if you didn't understand any of this. I've
only explained it in details so that you can see how the
All you actually need to do is click the button to generate
a new keyword list and then paste the new list into your
Everything else is totally